The Creative’s Counsel of Reece Law—a Different Kind of Law Firm

Excelsior attorney Wynne Reece helps local small business owners navigate the legal mazes.

“We work so you can dream.” That’s the founding principle of The Creative’s Counsel, a division of Reece Law firm. Wynne Reece and her father, Jim are partners in Reece Law, but Wynne spends most of her time on The Creative’s Counsel, a specialized practice focusing on small business and independent entrepreneurs like photographers, florists, bloggers, fitness studio owners and food-based companies. Wynne Reece lives in Excelsior and many of her clients are in the Lake Minnetonka area.

Reece is a small-business owner and a creative entrepreneur herself. Even after she became an attorney, she was still involved with the event planning company she ran for years. She sold the company in 2016, but by then she knew firsthand there was a need in the small-business community for legal advice that really wasn’t being filled.

“I was dealing with vendors who would bring me contracts that were just a mess,” Reece says. “When I’d ask them who drew them up, they’d tell me they found them online.” She knew there was a need for individualized legal work that actually protected the business owner and wasn’t just a one-size-fits-all download.

“But when I’d bring up the idea of getting an attorney to represent their interests, they’d say things like, ‘Lawyers are scary and expensive, and they don’t understand my business,’” Reece says.

So she began to talk to her father about the idea of a specialized practice that catered to small business owners—and The Creative’s Counsel was launched. Reece Law has a litigation practice, but the counsel is Reece’s real passion.

“It’s really important to develop a relationship with your client and learn about their business,” she says. “Any lawyer can draft a contract. We’re trying to fill a void. Every business owner hopes to flourish and we want to help those dreams become reality.”

Reece Law holds small-business seminars about every six months to get the word out about the practice and to give business owners a sense of what a law firm can do to make things easier for them. The first seminar was attended by 50 business owners, and the response has continued to be positive. The next one is August 8—you can get more information at

Running a small business often means keeping a lot of balls in the air at once, and many business owners worry they are stretched too thin to be on top of all the things they need to deal with. Reece wants to alleviate some of that worry by being a reliable partner. She says, while it might not be the most lucrative kind of law she could practice, it's certainly the most rewarding.

“All success can’t be measured in money,” Reece says. “My father and I believe that doing good is also a
definition of success.”