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From the organizer:

For the second year in a row, dozens of local retailers will participate in an alternative campaign to Black Friday, known as Plaid Friday. Started five years ago in Oakland, Calif., Plaid Friday encourages consumers to put their holiday gift dollars back into the local economy by shopping at stores in their own communities.

Retailers are encouraged to have fun with Plaid Friday by sporting plaid, using plaid ribbons and gift tags, Plaid is the New Black stickers, and custom site events.
Want your business to participate? Register it on the Plaid Friday website. Find out more at Plaid Friday Twin Cities facebook page. If you are not a retailer, be a consumer. Take the day after Thanksgiving to sleep in, wear plaid, and shop your heart out with your favorite local retailers. Post your plaid look and shopping finds at #PlaidFriday.

The Details
Friday, November 27