Get a sneak peek into the boutiques you’ve been curious about.

Learn about a different local shop each week at SWAG52, a new website where big names in the business of good style give their two cents on sought-after items and present featured product vouchers.

SWAG52 contributors shop and tell about their favorite things from the week’s featured high-end retailer via video postings, and share deals that give users a chance to save money at stores that typically don’t have sales.

Natalie Hagemo of Excelsior says that SWAG52’s creator, Casey Collins, asked her to be a contributor because she’s relatable. She’s a mom of three who insists women her age can still wear something fashionable. “Just because you’re a mother doesn’t mean you have to cash in your cuteness card,” says Hagemo.