There’s a New Girl in Town

TaVor in Excelsior shop sign

“I saw a gap in the Excelsior market for a fresh, edgy women’s store,” Connie Frederick says. “We’re drawing in a new audience, and we’re overwhelmed by the positive response. We’ve gotten amazing feedback on the lines we carry, the style we’re going after and the fresh and fun feel of the space.”

As owner of Excelsior’s Ooh La La Boutique, Frederick is familiar with the city’s retail scene, and she recently opened Ta·Vor (her grandchildren’s initials), featuring unique and exclusive brands. Think edgy and on-trend women’s clothing and accessories. Read more about There’s a New Girl in Town

The Fashion of Sustainability

clothing collage

“Most people in the United States only wear about 20 percent of their wardrobes. That means that 80 percent of the clothes are languishing in their closet being unworn,” says Nancy Dilts, a personal wardrobe stylist, who specializes in sustainable shopping. “That’s an enormous amount of waste.”

Consumers and companies are beginning to learn how to develop more eco-friendly practices. Read more about The Fashion of Sustainability

Spring Forward

lug-sole combat boots are also very chic and trendy

Fashion, you may say, has taken a back seat for many of us this past year. We’ve donned our favorite sweatpants or leggings and that well-worn top on a very regular basis—probably too regularly. And if a Zoom work meeting was on our books, well, we may have grumbled a bit as we pulled on that “dressy” sweater. Yes, the lived-in look has definitely been the name of the game. Read more about Spring Forward

Now Trending

Marquette Boutique, online clothing boutique

“It was nerve-wracking at first, taking that leap,” says business owner Elizabeth Berg. When she first started Marquette Boutique, Berg wasn’t sure the business would take hold. “I was like, ‘I’m going to do this my senior year [in college], and if it doesn’t work out, at least I can put it on my resume.’” Read more about Now Trending



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