Photos: Heavenly Hunks
The mini donuts join the brand’s allergen-friendly lineup of snacks.
Heavenly Hunks evolved out of a simple mission: to create a cookie for everyone. Founder Casey Webber adapted his recipe for soft-baked oatmeal cookies to be vegan and gluten-free so his mom and sister could enjoy them too. Now, over a decade later, Heavenly Hunks is available nationwide, and the Minnetonka-based brand has introduced a new but equally inclusive snack for people with dietary sensitivities.
Dupe Loops were developed by Jordan Darling as a dairy-, gluten-, nut- and soy-free donut. “I created Dupe Loops for people like me, people who read every label in the aisle and often walk away with nothing,” Darling, who has celiac disease, says. “Walking into a store and seeing a donut I can actually eat is the entire reason I started. Nobody should have to settle for a sad substitute.”
Starting out as a food truck that offered yeast-raised, fried donuts, Darling regularly sold out of his stock within only a few hours. His avid customer base convinced Darling his donuts had an appeal that extended well beyond a single food truck, but he needed help adapting his recipe for a wider audience. Webber recognized the parallels between the two snacks, and a partnership was born. “[Darling] created something special because it came from a real need within his own family,” Webber says. “That authenticity is also at the heart of Heavenly Hunks. Our role was to protect what made Dupe Loops meaningful while building a product and operation capable of reaching customers on a national scale.”
Heavenly Hunks has launched Dupe Loops in three varieties of vanilla mini donuts—The Babysitter, topped with vanilla glaze and sprinkles; The Bruce, topped with chocolate frosting; and The Plain Wayne, topped with vanilla glaze. “This is an exciting next chapter for Heavenly Hunks,” Webber says. The mini donuts are available alongside Heavenly Hunks at heavenlyhunks.com.
Heavenly Hunks
Instagram: @heavenlyhunks_snacks
