Kelly Harrington, owner of Serifina2, and her daughter, JJ. Photo: Chris Emeott
Sometimes, what’s old is … never really gone. From 2000–2011, Excelsior business owner Kelly Harrington ran Edina’s Serifina, which featured upscale monogramming services. This summer, Harrington rebranded her 366 Water St. business from Clubhouse 366 to Serifina2, offering monogramming, bags of all sorts and sizes, clothing (for babies too!) and jewelry.
“I’ve always loved the creative process behind embroidery, turning something simple into a one-of-a-kind gift that truly feels personal,” Harrington says. “With Serifina2, I wanted to bring that joy back and offer a local, hands-on experience … Our goal is to make personalization easy and meaningful, whether you’re planning ahead or need a thoughtful gift in a pinch.”
As we explore beauty and fashion in this issue, finding personalized (and attractive) bags for makeup, jewelry and other items is more than fitting. Serifina2 features a curated selection of beauty and travel bags from boutique style brands, including ShoreBags and Scents & Feel.
Choosing the right bag or clothing for monogramming (free with purchase with some exceptions) is the first step. Customers have more than 25 fonts and 100 thread colors to choose from. Monogrammed orders can be ready within just a few days or no more than a week. “It’s important to us to deliver a quality product while keeping timeliness in mind,” Harrington says.
And what inspired the business name? Serif references a classic font detail, combined with fina, meaning fine. “The name reflects our appreciation for typography, clean design and the art of thoughtful personalization,” Harrington says. Learn more on Instagram @_serifina2.
