There’s a New Girl in Town

by | Sep 2021

TaVor in Excelsior shop sign

Photo: Ta·Vor

“I saw a gap in the Excelsior market for a fresh, edgy women’s store,” Connie Frederick says. “We’re drawing in a new audience, and we’re overwhelmed by the positive response. We’ve gotten amazing feedback on the lines we carry, the style we’re going after and the fresh and fun feel of the space.”

As owner of Excelsior’s Ooh La La Boutique, Frederick is familiar with the city’s retail scene, and she recently opened Ta·Vor (her grandchildren’s initials), featuring unique and exclusive brands. Think edgy and on-trend women’s clothing and accessories.

With cooler temps in the offing, it might be a good time to fill your fall wardrobe gap.

Ta·Vor, 266 Water St., Excelsior; 952.300.8506;


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