A local mom created RubyScootz because her daughter's pants were always getting destroyed while she was crawling around.
Clothing

Jump into the fall fashion season with inspiration from the style experts at The Golden Rule in Excelsior.

Nestled on Excelsior’s Water Street is an impeccably curated shop full of baby and kids’ clothing (and accessories) that would make any modern mama swoon.

Sitting in the heart of downtown Excelsior is boutique Down the Rabbit Hole, which opened last spring and offers a combination of new and gently used clothing for women.

Kenna Frees isn’t your average teenager. Though she enjoys typical teen activities like hanging out with friends and spending time with her pets, Kenna also runs her own fashion enterprise online.

Whether dressing for an important business meeting, a night on the town or drinks with friends—every stylish guy needs a few failsafe pieces in his closet.

Inspired by Minnesota and specifically Lake Minnetonka, Erin Martin, owner of Martin’s Boutique in Excelsior, and her husband Mike founded North Shore Apparel MN, a business selling garments like hats, shirts

I seem to be perpetually searching for footwear that’s stylish, practical, comfortable and durable—is that really too much to ask? This winter, I might actually have found the elusive pair: the Inez boot, from Minnesota stalwart Red Wing Shoe Co. The Inez is western-inspired.