There’s a New Girl in Town

TaVor in Excelsior shop sign

“I saw a gap in the Excelsior market for a fresh, edgy women’s store,” Connie Frederick says. “We’re drawing in a new audience, and we’re overwhelmed by the positive response. We’ve gotten amazing feedback on the lines we carry, the style we’re going after and the fresh and fun feel of the space.”

As owner of Excelsior’s Ooh La La Boutique, Frederick is familiar with the city’s retail scene, and she recently opened Ta·Vor (her grandchildren’s initials), featuring unique and exclusive brands. Think edgy and on-trend women’s clothing and accessories. Read more about There’s a New Girl in Town

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